martes, 28 de enero de 2014

Que son los partners y como nos ayudan a los emprendedores?



Con partner nos referimos a la relación que se establece entre dos empresas para obtener un mutuo beneficio. Habitualmente hay una empresa que es el proveedor y otra que actúa como comercializadora de los servicios/productos que ofrece el proveedor. Ambos son partner de una misma relación aunque con diferente estatus.

Para emprender suele ser necesario contar con diferentes partners puesto que necesitarás de la tecnología o servicios desarrollados por otros y también de una red comercial complementaria con la propia. La relación que se establece entre partner es como una simbiosis ya que ambos obtienen beneficios.

Es posible diferencias varios tipos según sea la relación entre los partners.

  • Partners de alianza tecnológica: colaboran a nivel tecnológico e infraestructura de TI para alcanzar un producto/servicio mejor
  • Proveedor-Resellers: venden los productos/servicios creados por otros bajo un modelo de marca blanca o con la misma marca que el partner

Los beneficios de ser partner son:
  • si necesitas una tecnología o producto para lanzar el tuyo, en vez de invertir en su desarrollo usas la que dispone otra empresa
  • si te interesa comercializar un servicio en vez de crearlo desde cero puedes optar por vender el que tiene otro pero con tu propia marca
El partner puede ser un distribuidor o reseller (revendedor) o el proveedor del producto/servicio. Cada uno tiene sus obligaciones y compromisos que se fija en un acuerdo que ambas partes deben firmar.


16 comentarios:

  1. Es un claro ejemplo de que un Microsoft partner puede ayudarle muchisimo a tu empresa!

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  2. Estaria interesado en saber si podria colaborar con algun partner sobre la financiacion de viviendas baratas. Ya que pertenezco Al sector inmobiliario. Puede ser muy interesante. Si alguien me puede informar. Gracias anticipadas. Saludo. 651553638 WhatsApp


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  3. Estoy interesado en contactar con partner. 651553638 WhatsApp. Saludos .

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  4. Intento contactarme y no puedo Este es mi WhatsApp 385 099 477 3676

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  5. EN LA POLÍTICA DE SERVICIO DE CORNERSHOP, ACONSEJAN PEDIR PRODUCTOS A SUPERMERCADOS CON DESPACHO A DOMICILIO A LOS PARTNERS

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  6. Me interesa, soy youtuber
    informacion porfavor
    Urbanlayer.es@gmail.com
    Gracias

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  7. Quiero ser partner información por favor, gracias un saludo.

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